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April 17, 2018 by

Digital menu boards increase customer engagement

One of the UK’s leading retailers, Marks & Spencer’s heritage began in 1884 as a single market stall. The much loved brand now sells through 870 stores providing customers with high quality, own brand food, clothing and home products, seeking to make every moment special.

 

The Challenge

Traditional, static signage becomes quickly out of date, requiring manual replacement as seasonal menus and pricing changes. Its time consuming and costly. Marks & Spencer saw an opportunity to modernise the appearance of their Fenchurch Street café, seeking to engage their customers and give them a stake in their brand by installing four digital menu boards directly above the servery as a direct replacement for traditional signage...

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Posted in: Case-studies