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We live in an experience economy — so say the soothsayers of trends. For an industry like pro AV, which is based on creating value through experiences, this is money in the bank. Consumers’ willingness to spend more for an engaging experience, whether in a store, at a show, or at any other venue, suggests additional revenue potential. The question is, are AV providers really benefiting from this trend? According to recent research from #AVIXA, the answer is a mixed bag.

AVIXA recently turned its research lens on the live performance sector, as another volume in its growing series of Market Opportunity Analysis Reports (MOAR). Live performances are one part of the broader live events market and often represent temporary installations of AV hardware for touring shows across a diverse set of venues. Thus, leasing and support service are common aspects of the AV provider solutions for the space.

:point_right:AVIXA

Опубликовано: Экспертиза