Декабрь 6, 2017 от

Digital Friends?! Why Digital Signage could be your new best friend!

Digital signage is an electronic display platform that is used for building brand awareness, advertising, and delivering important information about a company’s products or services via high-quality graphics and videos. Each year the technology and options are increasing. By 2020, experts predict this particular advertising medium will transform into an industry that’s worth more than $20 billion.

So, it’s the perfect time to embrace what #DigitalSignage can do for you and make friends!

They really are your friend!

Digital signage is a great partner of the brand marketer, supplementing other advertising campaigns and channels with targeted messaging.  As an example, a brand might place television and radio spots and run a customer loyalty program through their app, and reference both via in-store digital signage.

They are easy to manage (low maintenance friends)

Whether you’re updating one or multiple screens, digital signage offers the ease to update screens in your own building or screens on the other side of the world. All kinds of companies ranging from retailers to the hospitality sector find managing all their digital signage from one central location much more efficient. Having the ability to schedule messages allows all manner of businesses to target a vast array of audiences.

Environmentally friendly friends

Reducing print and paper costs makes digital signage much more environmentally friendly. The waste produced from posters and fixed signage was one of the contributing factors behind moving away from more traditional forms of signage.

They greet you when you enter the room

Well-placed digital signage can serve a very important purpose in your space.  It is the first point of reference when entering a reception area, for example, a friendly image that helps you get your bearing. It can also be used to showcase the brand from the moment the customer approaches a store.  With the use of interactive technologies, the experience of greeting can be personalised and triggered by movement...

Originally from: arthurholm

 

Опубликовано: Оборудование, Новости